Does your product sell like hot cakes? In that case, you can skip to the next post. Yet if your startup sells or aims to sell disruptive technology, you are bound to have a …
Martijn Rutten
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How do you best describe your technology to an investor, and make sure you stand out? The usual feature table with checks and crosses in the pitch deck or investor memorandum does …
Martijn Rutten
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In modern-day startup jargon, every startup needs to have a Big Hairy Audacious Goal (BHAG). Yes, this sounds like another Dilbert corporate word in the same light as …
Martijn Rutten
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If your startup creates truly disruptive technology, the first reaction of potential customers and investors is often: Forget it. It’s snake oil! Disbelief. It sounds too …
Martijn Rutten
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There is a wealth of great ideas and technology in academia. However when it comes down from paper and theory, only very little is actually picked up in the industry and an even …
Martijn Rutten
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